By Abu Sayed
Certified SEO & Marketing Specialist
Founder & CEO – Webs Magicians
📧 mdabusayed22113@gmail.com | 📱 WhatsApp: +8801868870011
📌 Client Overview:
A fast-growing Australian eCommerce company was experiencing a sharp sales drop of over 40% due to poor organic visibility and declining website traffic. The company was struggling to maintain its online presence in an increasingly competitive market.
They partnered with me to resolve these issues through a strategic, data-driven SEO approach.
🎯 Project Goals:
- Increase organic impressions and clicks.
- Improve website CTR (Click-Through Rate).
- Recover and grow lost sales via organic channels.
- Strengthen the brand’s online presence across Australian markets.
📊 Performance Before SEO Work:
Timeframe: Last 28 Days Before Work
| Metric | Value |
|---|---|
| Total Impressions | 332,000 |
| Total Clicks | 8,995 |
| Average CTR | 2.7% |
The website was losing visibility in key product search results, which severely impacted sales and customer acquisition.
🚀 SEO Strategy & Action Plan
✅ 1. Full Website SEO Audit
- Conducted a comprehensive technical and on-page audit.
- Resolved indexing issues, fixed broken links, and optimized site speed.
- Improved mobile usability for better customer experience.
✅ 2. On-Page Optimization
- Updated meta titles, meta descriptions, product descriptions, and header tags with target keywords.
- Implemented structured data (schema markup) for product listings.
- Enhanced internal linking between product and category pages.
✅ 3. Google Merchant Center & Shopping Optimization
- Cleaned up product feeds to resolve errors.
- Optimized product titles and descriptions for Google Shopping.
- Improved product imagery and alt tags.
✅ 4. Content & Blog Strategy
- Added SEO-optimized product guides, FAQs, and blog content targeting high-intent, long-tail keywords.
- Focused on seasonally relevant and trending topics to capture new traffic.
✅ 5. Backlink & Local SEO Boost
- Built high-quality backlinks from Australian niche directories and authority blogs.
- Improved the Google Business Profile for brand authority and visibility.
✅ 6. Data Tracking & Regular Optimization
- Monitored Google Search Console and Analytics daily.
- Adjusted keywords, product titles, and campaign strategies based on live data.
📈 Results After 2 Months & 20 Days:
Timeframe: 2 Months 20 Days Later
| Metric | Before | After | Growth |
|---|---|---|---|
| Total Impressions | 332,000 | 1,150,000 | 🔼 246% |
| Total Clicks | 8,995 | 47,500 | 🔼 428% |
| Average CTR | 2.7% | 4.1% | 🔼 51% |
🎉 Key Outcomes:
- 246% increase in total impressions — greatly expanding product visibility across Google Search and Shopping.
- 428% growth in organic clicks, driving consistent, high-intent traffic to the online store.
- CTR increased by 51%, indicating stronger product positioning and more engaging search listings.
- Notable recovery of lost sales and improved customer acquisition.
- Higher rankings for over 50+ targeted product-related keywords.
📌 Conclusion:
In just under three months, a tailored SEO and Google Shopping optimization strategy transformed this struggling Australian eCommerce store. By improving technical SEO, content relevance, and product visibility, we successfully rebuilt organic traffic and supported the business in regaining sales momentum.
📊 Tools & Platforms Used:
- Google Search Console
- Google Analytics
- Google Merchant Center
- SEMrush
- Ahrefs
- Australian Local Directories
📞 Need Results Like This for Your eCommerce Store?
I help eCommerce businesses worldwide recover and grow through strategic SEO and digital marketing.
📧 mdabusayed22113@gmail.com | 📱 WhatsApp: +8801868870011