Client Overview:
A local service-based company in Canada was facing a severe decline in sales and online visibility. Before engaging my SEO services, their organic search performance was weak, leading to a sales drop of nearly 32%.
The client hired me to improve their local SEO presence, increase their impressions and clicks, and ultimately drive more inquiries and bookings through their website.
🎯 Project Goals:
- Increase organic impressions and clicks.
- Improve click-through rate (CTR).
- Boost keyword rankings in local search.
- Support a return of local sales through organic channels.
📉 Performance Before SEO Work:
| Metric | Value |
|---|---|
| Total Impressions | 15,100 |
| Total Clicks | 848 |
| Average CTR | 5.6% |
At this stage, the website suffered from poor visibility in local search results, weak CTR, and minimal lead generation.
🚀 SEO Strategy & Action Plan
✅ 1. Website SEO Audit & Fixes
- Performed a detailed technical SEO audit.
- Fixed crawl errors, sitemap issues, and mobile usability problems.
- Optimized page speed and implemented HTTPS improvements.
✅ 2. On-Page SEO Optimization
- Updated title tags, meta descriptions, and header tags with targeted local keywords.
- Improved content structure with SEO-friendly layouts.
- Optimized service pages with locally relevant content and FAQs.
✅ 3. Google Business Profile (GBP) Enhancement
- Optimized and updated the Google Business Profile.
- Added service descriptions, geotagged images, and client reviews.
- Posted weekly updates and offers to maintain GBP activity.
✅ 4. Content Marketing
- Created blog articles targeting local queries and service-related topics.
- Focused on long-tail, location-based keywords for easier ranking.
✅ 5. Local Citations & Backlinks
- Built consistent citations across Canadian business directories.
- Acquired backlinks from local blogs and niche-relevant sites.
✅ 6. Performance Tracking & Data-Driven Adjustments
- Set up Google Search Console & Analytics tracking.
- Regularly monitored search queries and traffic patterns.
- Adjusted content and keywords based on top-performing queries.
📈 Results After 2 Months:
| Metric | Before | After | Growth |
|---|---|---|---|
| Total Impressions | 15,100 | 25,700 | 🔼 70% |
| Total Clicks | 848 | 1,570 | 🔼 85% |
| Average CTR | 5.6% | 6.1% | 🔼 8% |
Note: Even with a significant jump in impressions, the CTR improved, indicating better search result positioning and more engaging meta content.
🎉 Key Outcomes:
- 70% increase in total impressions, expanding the business’s online presence in the local market.
- 85% growth in organic clicks within just two months.
- CTR rose by 8% — proving enhanced visibility and relevancy in local search results.
- Improved rankings for 12+ core service-related keywords.
- Client started receiving regular inquiries and bookings through the website and Google Business Profile.
📌 Conclusion:
By combining technical improvements, local SEO optimization, and consistent content marketing, I successfully turned around this Canadian service business’s online performance within two months. The website’s increased visibility directly supported a return in customer inquiries and sales recovery.
📊 Tools Used:
- Google Search Console
- Google Analytics
- SEMrush
- Local Canadian Business Directories
- Google Business Profile Manager
📞 Looking to Grow Your Local Business Online?
If your business is struggling with online visibility, let’s talk. I specialize in transforming local businesses through strategic SEO that delivers measurable results.
Project By:
Abu Sayed
Senior SEO & Marketing Specialist | Founder CEO at Webs Magicians